Survey Application for iPad and iOS
A user-friendly SaaS platform for creating and deploying employee surveys on handheld devices. Currently in stealth beta with more than 2000 active users.
Nobody has time for lengthy case studies these days, I get it. I've saved the details for our calls or interviews later. Here's a quick read about what I worked on. Estimated reading time: 2-4 minutes.
Problem Brief
The challenge centered on the imperative to create mobile and iPad applications for a Survey applications that previously suffered from low adoption rates due to the absence of mobile accessibility. The primary goal was to increase user adoption by offering convenient mobile access, ultimately driving revenue growth through these strategic application developments.
User Research
Our research aimed to find out what users wanted from a mobile app compared to the web version. It turned out that most users just wanted a quick way to answer surveys while on the go. The more complicated tasks, like creating and launching surveys, were better suited for the web and iPad versions of the app. So, our research helped us understand that the mobile app should focus on making it easy for users to participate in surveys quickly and conveniently.
UI and Flows
Building upon the insights garnered from our research efforts, we embarked on the design phase, focusing on wireframing the survey taker screens for the mobile app and crafting a user-friendly survey builder interface for the iPad application.
For the mobile app, our design approach prioritized accessibility, user-friendliness, and a modern and sleek aesthetic. The goal was to create a mobile interface that was not only visually appealing but also intuitive to navigate. By minimizing unnecessary complexities in navigation and emphasizing a clean and straightforward design, we aimed to ensure that users could easily participate in surveys with minimal effort.
Conversely, the iPad app presented a distinct challenge in simplifying a complex survey creation process while delivering an exceptional user experience. The survey builder inherently involved intricate workflows, but our design strategies were geared towards streamlining these complexities. Through thoughtful design choices and user-centric features, we succeeded in providing an iPad interface that allowed users to navigate the intricate survey-building process with ease and confidence.
In summary, our design efforts were tailored to the unique requirements of each platform. For the mobile app, the emphasis was on simplicity, accessibility, and modern aesthetics, while the iPad app aimed to simplify a complex workflow without compromising on the user experience, ultimately aligning with our research-driven design principles.
Results and Metrics
The introduction of mobile and iPad applications to our survey software ecosystem led to significant improvements in user engagement, streamlined survey creation, and increased user adoption rates. User feedback highlighted the modern and user-friendly design of the mobile app, resulting in higher survey response rates. Additionally, the iPad survey builder app simplified complex workflows, reducing survey creation time and enhancing user satisfaction. These positive outcomes, coupled with a new revenue stream from Pro customers, underscore the success of our design-driven approach in elevating user experience and driving business growth.
2000+
active users
3
Surveys created each day
65%
of users attend survey using mobile app
Feedbacks & Future Scope
Looking ahead, our focus remains on elevating the user experience and expanding our capabilities. Future enhancements include the integration of AI-driven assistance, multi-platform compatibility, collaborative features, advanced analytics, accessibility improvements, expanded integration options, and enhanced customization capabilities. These endeavors reflect our commitment to user-centric design and innovation, ensuring that our applications not only meet current user needs but also anticipate and cater to emerging requirements, empowering users to create and participate in surveys effortlessly while making data-driven decisions.